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Short Story Series #4: Defining Your Destination in Business



Hey there, business owner!


Let me tell you about Stephanie.


Stephanie owns a small but growing business. She dreams of big things—maybe reaching a specific revenue milestone, having the freedom to take weeks off each year, or building a legacy her kids can inherit. But when it comes to actually mapping out how to reach these goals, things get a bit fuzzy. She knows she wants to end up “somewhere great,” but doesn’t have a plan or a clear path forward.


Without a roadmap, Stephanie finds herself working endless hours, chasing sales, putting out fires, and always hoping that, someday, all this hard work will lead her to her dream. But deep down, she's unsure if she’s even on the right path.


Does that sound familiar?


Where do you really want to take your business? And I mean really—where are you trying to go?

  • Are you aiming for a specific revenue milestone?

  • Do you want to hit a certain profit level?

  • Maybe you’d love to take eight weeks off each year, knowing your business will run smoothly without you.

  • Or perhaps you want to expand, fully fund your kids' college, or build a six-month cash runway.


Most business owners, like Stephanie, have a rough idea of where they want to go, but it’s usually just that…a vague idea.

Think about it this way: imagine you live in Miami, Florida, and you want to take a road trip. You fill up the car, grab some snacks, and hit the road with the idea of ending up “somewhere great.” You drive and drive, putting in long hours, hoping you’ll end up somewhere amazing.


But here’s the problem: without a clear destination, you’re more likely to burn out or end up somewhere you never intended—maybe even somewhere you don’t want to be at all.

Now, imagine if you knew that you wanted to get to New York City. With a clear destination, you could map out the exact roads to take, calculate how much gas you’d need, and even plan where to stop along the way. You’d have a plan, and if you went off course, you’d know right away.


Running a business is no different.


The key to reaching your goals isn’t to “hope” you’ll get somewhere great—it’s about having a clear destination. Once you know exactly where you want to go, you can work backwards to create a roadmap.


At Vista Biz Solution, we help business owners like Stephanie who have big visions turn those visions into reality. If you want to set concrete goals for revenue, profit, and cash flow—and actually reach those goals—let’s get on a call.


We’ll meet, learn more about your business, and decide together if we’re the right fit to help you achieve your vision.


Instead of hoping you’ll get somewhere great, let’s work together to make sure you get exactly where you want to go.

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